Leverage Marketing Full Logo

brands, products
& Ideas

If you’re looking to make an impression, we’d love to help you bring your ideas to life.

Leverage Team
meet the team


Founded by Missy Richeal in 2010, Leverage Marketing is an independent, woman-owned creative agency focusing on the marketing needs of small to mid-sized businesses.

Our creative approach to branding, digital marketing, design, and execution allows our team to launch bold brands, polished products, and innovative ideas.

We’re not for everyone. And that’s okay.

We work best with established businesses whose values match our own. Our best clients understand the significance of having a consulting team behind them, and well…don’t treat us like a vendor. They acknowledge us as an extension of their team and allow our crew to integrate with every aspect of their business. Our clients let us into the inner workings of their operations. We won’t run your company for you, but we will help you run it more profitably and efficiently on nearly every level.

We draw our knowledge from decades of collective experience and use that wisdom to advise our clients freely. Ultimately, we are creators, developing websites and marketing collaterals with compelling copy and stellar, unique design. Everything we do has a purpose based on strategy and long-term vision. We don’t recommend unnecessary services to clients or chase useless projects. Everything is done for a reason – and with an eye toward the future.

Our Values
We exist to be in relationship with others. We seek out relationships with people based on shared values and likenesses. We value the spirit of relationship above monetary transactions.
We are a soulful and spiritual. We use our intuition as a way to quickly assess and understand situations, business cultures and pain points within organizations, and then leverage that intuition into organic, natural, long-term change.
We take responsibility for our actions, our work and our words. We accept this as our duty to behave correctly in any given situation. We have self-control and respect for others’ opinions, thoughts and feelings.
Creativity is Queen. We create. We are makers, doers, movers and shakers. We have a need to be expressive creatively through art, design, compelling copy, marketing and commerce. We birth new ideas.
We are led by a strong desire to learn new things and initiate. We allow that curiosity to drive our creative endeavors.
Anticipate Needs
We are forward thinkers and always wondering what will come next. We anticipate the needs of our co-workers and clients because we truly know them and understand them.
We speak the truth with grace. We perform the surgery with anesthesia. We’re kind, but firm… gritty but gracious. Heart first, then hustle.
We are the flex role for our clients. We move fluidly throughout an organization as consultants, coaches, sounding boards and ass-kickers. We engage in both internal culture and external reach, and then craft strategies to move forward towards growth on both planes.
Allegiance to our clients and their businesses are non-negotiable. We hold fast to our non-compete policies and create only unique, one-of-a-kind art for each client.
Everything we do will be done with excellence. While not always perfect, we are always striving for outstanding work that surprises and delights our clients. We always endeavor to do The Right Thing even though we won’t always get it right.
Life is short. We want to have fun and enjoy the work we do. When it stops being fun, we stop doing that kind of work.
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founder and chief marketing officer


With 20 years of marketing experience, Missy is an empathetic leader who cultivates meaningful connections with her clients and team members. Always fascinated by what makes people tick, she finds inspiration everywhere and loves the excitement of building new brands and coming up with big ideas. Missy is the driver of Leverage’s vision and growth, providing leadership in strategy and solving client challenges with innovative solutions. Missy is passionate about knowing our clients’ businesses inside-out. People and relationships are at the forefront of her mind, whether that’s the Leverage team, our clients, partners of the agency, or the greater community.