Brand consistency is non-negotiable
New and evolving brands have different needs. Our process accommodates wherever clients might be in the branding life cycle, but our goal is always the same: to consistently reflect the identity of a company and resonate with their target audience through an overall look and feel for the business.
Strategy and research drive our creative process. Your logo must be a well-crafted, accurate representation of your business – it’s a promise you make to your customers. While working with you on a concept, we value quality over quantity. We will provide options, but it won’t be an art board full of undefined concepts or incomplete logos. We work best when collaborating with clients in a way that utilizes both their industry knowledge and our design expertise.
Consistency solidifies a brand’s clout. A style guide ensures that anyone can use your brand elements properly – even if it isn’t us. We create guides that provide the information you need to apply brand assets consistently, such as: logo specifications and usage, colors, font and typography, copywriting voice, and image editing.