ICYMI: What Google’s Antitrust Ruling Means for Advertisers
Early last month, the long-awaited ruling in Google’s nearly five-year-old antitrust case finally arrived. Despite all the headlines, the immediate implications for advertisers are far less dramatic than some may have expected. Google’s core advertising platform remains intact, search dominance is preserved, and those lucrative default search engine deals—worth $26 billion annually—are still on. Although […]
Five AI Tools for Personalized Marketing
These days, it seems like there’s new AI tools popping up left and right. Whether you’re simply trying to write an email or attempting to organize hoards of data, there’s an AI tool for it. This is especially true when it comes to marketing. There are tools for SEO, journey tracking, email campaigns, client communication, […]
Why We’re Charging for RFP Responses (And Why It’s Time More Agencies Did)
By Missy Richeal At Leverage Marketing, we show up fully when we pitch. We don’t regurgitate boilerplate case studies or toss around buzzwords. We spend real time understanding your business, researching your market, identifying opportunities, and mapping out a path to tangible, measurable results. We’re not just “sending a proposal” anymore. When we respond to […]
The Importance of Ethical Marketing
Today’s customers are sharper and more opinionated than they’ve ever been. With so much information readily available about a company online, they’re not only informed about what they want to buy, but who they’re buying it from. In today’s market, it takes much more than just a cool product to win over loyal customers. If […]
AI in Marketing: Personalization at Scale
In a pre-digital age, marketing was manual. Marketers often based their approach on broad — and thus, limited — understandings of large demographics. Rather than focusing on what makes their customers tick, the attention was on general identifiers such as age, gender, or income. Traditional marketing followed a predictable, step-by-step funnel based on the idea […]
Guest Blog: Therapist Recommended Mindful Moments
In honor of Mental Health Awareness Month, we partnered with WMPS to share their top tips to incorporate mindfulness into your daily practice. We hope you enjoy! Guest Blog: Therapist Recommended Mindful Moments Mindfulness can be a daily practice to strengthen the mind-body connection or a calming strategy during a time of high emotions. Finding […]
Excerpt: A Comprehensive Guide to Working with a Marketing Agency
Working with a marketing agency can transform your small business into a regional or national brand. Defining a clear marketing strategy and execution plan with an agency helps your brand to stay ahead of the competition in multiple ways. Your strategy defines and sets clear, attainable goals and metrics while preventing duplicate internal efforts that […]
Five “Don’ts” For Developing a Website
Last month, we reviewed five “do’s” for developing a great, user-friendly website. As the foundation of your brand’s online presence, it is important to ensure that your site is up-to-date, functional, and provides clear information and calls to action for visitors. This month, we are following up with a list of what you should avoid. […]
Five “Do’s” For Developing a Website
Your website should be a top marketing priority—it’s the foundation of your brand’s online presence, and unlike social media, it is a marketing channel you own and control. A polished and secure site tells your story, guides users toward specific calls to action, and helps turn new visitors into loyal customers. Building a user-friendly site […]
Stop Wasting Your Ad Budget: Four Google Recommendations to Avoid
Google loves throwing recommendations your way, but…..not all of the suggestions are created equal, and if activated, could be draining your advertising budget. For most small businesses, the recommendations that come in via email or within the platform are generalized, and not specifically tailored to your campaigns. Unfortunately, your ad account won’t qualify for higher-tier […]