Leverage Marketing Announces Key Leadership Promotions
For Immediate Release Grand Haven, MI (December 17, 2024)–Leverage Marketing is pleased to announce three key promotions within its agency: Samantha Rutherford as Agency Operations Director, Steffany DeVoursney as Web Development and Art Manager, and Kate Ford as Digital Marketing Manager and PPC Specialist. Samantha Rutherford, Agency Operations Director Since joining Leverage Marketing in 2020, […]
Happy Holidays From Leverage Marketing!
To our clients and West Michigan Community – Happy Holidays! As 2025 rapidly approaches (how is it already December?!), our team is taking a moment to reflect on 2024. WHAT. A. YEAR! We couldn’t have done it without you, and your belief in our skills and creative work. Your continued collaboration on projects with our […]
Healthy Holiday Survival Checklist
In our Holiday Survival Checklist, we cover twelve tips to stay balanced and healthy while juggling holiday demands (and family 😅) Put Yourself on the List The adage, “Put your oxygen mask on first” applies for holiday commitments, too. Unless you make sure to take time for yourself, you won’t be able to be […]
You Are More Than Qualified
“Stop telling yourself you’re not qualified, good enough, or worthy. Growth happens when you start doing things you aren’t qualified to do.” – Steven Bartlett Change is hard. It interrupts our day-to-day life. It takes us out of our comfort zone and puts us in unfamiliar territory. A territory where you don’t know all the […]
Are We Speaking The Same (Marketing) Language?
Everyone has their area of expertise, and it is impossible to excel at everything you try. That isn’t up for debate. What is on the table to discuss: weaponized incompetence. I’m sure you’ve seen this phrase tossed around on social media, typically in reels or posts where partners point out how their significant other is […]
Breaking Barriers With Gina Fairbanks
This month, the Leverage team would love to introduce you to Gina Fairbanks, co-owner of A&A Manufacturing in Spring Lake. Gina and her husband, Jim, have owned and operated A&A for the past ten years. Becoming a small business owner and learning about the auto parts and manufacturing world was no small feat. Over the […]
Business – It Actually Is Personal
“It’s just business, it isn’t personal.” How many times have you heard that phrase? If we had to guess, probably a few times! And honestly, if our team had to voice an opinion, we’d challenge that perspective. Sure, numbers aren’t personal. If it doesn’t make sense from an ROI standpoint, pivot and try something new […]
Meet Bethany
Hello! I’m Bethany, Leverage’s Marketing Coordinator and newest hire. I recently joined the Leverage team, moving from a part-time contractor to a full-time client and marketing coordination position. My workload includes meeting with multiple clients daily, from communicating to writing projects to scheduling and executing social media and strategy sessions. I definitely enjoy the variety […]
Twelve Easy Marketing Hacks To Improve User Experience
We recently polled our team about common problem areas they notice when auditing client accounts, and they had some ~ strong ~ opinions about different ways to optimize for a better user experience. A minor tweak on the client side often makes a huge difference in how a user perceives and interacts with your company. […]
Meet Missy
Hello! I’m Missy, the heart behind Leverage Marketing. Since founding this agency in 2010, I’ve dedicated myself to crafting innovative campaigns and strategies that not only meet but exceed our clients’ expectations. This role constantly challenges and inspires me, pushing me to merge creativity with results-driven marketing within our fun (and mostly female) independent agency. […]