Meet Missy
Hello! I’m Missy, the heart behind Leverage Marketing. Since founding this agency in 2010, I’ve dedicated myself to crafting innovative campaigns and strategies that not only meet but exceed our clients’ expectations. This role constantly challenges and inspires me, pushing me to merge creativity with results-driven marketing within our fun (and mostly female) independent agency. […]
Unlocking the Power of Facebook Conversions API: A Guide for Marketers
As discussed in our recent blog, Building a Standout Brand Through Digital Advertising, digital ads are a cost-effective method to reach your target audience compared to traditional advertising avenues. However, with frequent (and sometimes infuriating) algorithm and platform changes, digital advertising requires staying on top of the latest updates and learning new implementation processes. A […]
Empower Your Brand With Leverage’s Free Marketing Guides
At Leverage Marketing, we believe that knowledge is power, and our mission is to equip you with the latest strategies, tips, and best practices to elevate your brand’s visibility and impact. Whether you’re a seasoned marketing professional looking to stay ahead of the curve or a budding entrepreneur seeking guidance on building a strong brand […]
Building a Standout Brand Through Digital Advertising
At any given time, only 3% of your target audience actively wants to buy your product or service. In an age of content creation and billions of daily messages, how do you cut through the noise, let alone reach the other 97% of potential customers? If you already have a strong organic strategy in place, […]
Meet Kate
Hello! I’m Kate, Leverage’s Digital Marketing Manager and strategist. I joined the Leverage team in 2022 as a part-time contractor and, since then, have become the full-time manager of all digital content, including digital advertising. This position certainly keeps me on my toes! I love the fast-paced work within a small, independent agency and being […]
Ready For A Refresh? Top Marketing Trends For 2024
At Leverage, we have heard time and time again, “Well, this is the way we’ve always done it.” But what if the way you have always done it means you are letting your business settle for less? Changing your marketing strategy, getting outside perspectives, and rebranding can all push your company to a previously only […]
Leverage Marketing’s Lab Notes
This past July, the Leverage team created our first LinkedIn Newsletter, Lab Notes. Our goal was multifaceted. We hoped to help professionals and businesses grow in their understanding of marketing, inspire conversations about the latest marketing trends, and celebrate remarkable West Michigan women making their mark in our communities. If you haven’t subscribed or heard […]
Meet Alexis
Hello! I’m Alexis, Leverage’s new Web Developer & Designer. I joined Leverage as an intern this past summer and am currently working with the team through my last semester at Grand Valley State University. I love helping the team to keep websites organized and create beautiful graphics and designs for clients. Five Things About Alexis […]
Five Benefits of Partnering With a Marketing Agency
Everyone has probably heard a horror story about being burned by a marketing agency. And those experiences are valid. There are a lot of agencies out there who try to oversell on what they can actually deliver or who are more interested in the profits than understanding your business. Finding an agency that matches your […]
Meet Shelli
Hello! I’m Shelli, Leverage’s Senior Account Manager. I joined the Leverage team in 2022 after FineLine Creative’s acquisition. Managing client communications, spotting the details, and keeping projects on track is my specialty. I love developing personal relationships with my clients too! Five Things About Shelli 1. I have always wanted to be a mom. From […]