Leverage Marketing: ADDY Award-Winning Agency
We’re a Brandaddy! We are thrilled to announce that our agency won an ADDY Award! Each year, The American Advertising Federation of West Michigan (AAF) recognizes and awards teams for their creativity and excellence in advertising campaigns. This March, our team was presented with a Bronze Award for our advertising and social media work for […]
Five Techniques to Help Combat Marketing Perfectionism
Have you been stressed about writing an upcoming blog post? Dreading the creation of your next ad campaign? Worried that your social media calendar isn’t “good enough”? If your answer is yes, you might be struggling with marketing perfectionism. While it’s natural to set high standards for projects, being overly obsessed with each and every […]
The Company You Keep
Right before Leverage found me, I was grieving the death of a dream. Whoever said your career will never break your heart obviously hasn’t been around for long, because this breakup had me eating ice cream at 3 a.m. and looking at old texts. But I’d like to think I ended up right where I […]
Business IS Personal, It’s About Relationships
“It’s not personal, it’s just business.” As cliché as it sounds, life is all about relationships. Building them, breaking them, learning how to navigate each one differently – it’s all a part of coexisting as humans. In both personal and professional life, relationships are the foundation. Business IS personal. It’s about relationships. Client Relationships Having […]
The Team Leverage Business Manifesto
Earlier this year, I spent some time really working on the business plan for Leverage. Well, not really a business plan. It’s more of a Business Manifesto. Merriam-Webster defines a manifesto as, “a written statement declaring publicly the intentions, motives, or views of its issuer.” I am the issuer, and here are my intentions! I’m […]
The Age of Information
Information It’s all at your fingertips. Anything and everything you’ve ever wanted to know or learn, you can GTS. (Google That Stuff) Recipes, DIY projects of all kinds…” how old is Beyonce?” Yep, it’s all there. If you’re curious about some random information of any kind, any smartphone with access to the Internet will do. […]