CHASE LORETO CREATIVE
A design project was initiated to create a logo for Chase’s creative team. After fine-tuning the final logo, we designed business cards for his team and sent them to print. We also created his business quote, “We are a passionate group helping brands find their creative voice.” Our branding meeting helped us to pinpoint his company goals, values, and services offered.
After an initial meeting with the goal to get a solid idea of Chase’s vision for his brand and brainstorming ideas, we achieved a sense of direction about what we wanted the branding to look like. An inspiration board was provided by Chase, and he completed our questionnaire that was carefully crafted to develop a sense of the brand’s identity. We decided to incorporate his fascination with the lunar cycle into the logo’s imagery. There were many possibilities, as we provided Chase with 8 logo designs, and he narrowed it down to 3. We then began the first round of edits and colors and fonts were established. You know your branding is successful when a client immediately falls in love with one of the options presented.