These days, it seems like there’s new AI tools popping up left and right. Whether you’re simply trying to write an email or attempting to organize hoards of data, there’s an AI tool for it. This is especially true when it comes to marketing. There are tools for SEO, journey tracking, email campaigns, client communication, and more. But with so many programs available, it can be difficult to differentiate valuable platforms from gimmicky ones. To help you navigate the AI-marketing jungle, we’ve compiled a list of five AI marketing tools that will best help you personalize your campaigns, generate content, and build engaging reels.
Five AI Tools
Adobe Express + Content Generate
Best For: Quick, AI assisted visual content creation (social graphics, ads, videos, etc.)
What It Does
Adobe Express is a design tool that utilizes text prompts to generate design layouts, copy, and imagery across a variety of formats. These all also customizable thanks to templates and brand kits that help keep all your designs on-brand for any client.
Why We Like It
Our team uses it regularly for tasks like removing backgrounds from images, creating negative space for text overlays, and generating images for design inspo. It’s a serious time-saver for both design and content creation.
Grammarly AI
Best For: Polishing copy and improving tone, clarity, and consistency in marketing materials
What It Does
As the name suggests, Grammarly AI checks and corrects grammar and provides additional services, including Generative AI Assistant, plagiarism checker, and AI text checker. . Its Generative AI assistant helps with rewriting, expanding, or summarizing content directly within your browser, email, or documents. It’s ideal for marketing teams who want to sound sharp, consistent, and on-brand across multiple platforms.
Why We Like It
We’ve used this tool to streamline the copy editing process, enhance clarity, and tweak tone depending on the platform. The tone rewriter is especially useful when shifting between formal, casual, or promotional language.
VEED.io
Best For: AI assisted video editing for social media, tutorials, and ads
What It Does
VEED.io is a video editing workspace with built-in AI tools such as auto-captioning, script-to-video, and voice cloning. Whether you’re repurposing webinars into short-form content or need to remove background noise in a pinch, VEED.io makes it accessible with just a few clicks.
Why We Like It
We’ve utilized VEED for trimming long videos into bite-sized Reels, generating subtitles automatically (with translation options), and adjusting background noise. It’s perfect for marketers who aren’t professional editors but want polished output.
Gemini for Google Meet
Best For: Smarter, AI powered meetings and recaps for marketing teams
What It Does
Gemini integrates directly with Google Meet to act as an intelligent meeting assistant. It can summarize meetings, pull out action items, and even generate follow-up emails or creative ideas from discussions.
Why We Like It
Instead of scrambling to take notes, we can stay focused on the conversation knowing Gemini will capture key insights and deliver next steps. It’s especially helpful for marketing teams juggling campaign planning across multiple clients.
AI-Powered Solutions in Google Ads
Best For: Automating and optimizing paid ad campaigns
What It Does
Google Ads includes a wide range of AI-powered features that help marketers boost performance. Tools such as Performance Max, Smart Bidding, Automated Recommendations, and Responsive Search Ads Insights use AI to automatically adjust or suggest new placements, creatives, and bids based on real time data.
Why We Like It
For clients with larger budgets and an assets library, we’ve used Performance Max to expand reach across Search, Display, YouTube, and more, letting AI deploy the best combination of copy, images, and placements. Our team has also used asset and ad copy suggestions and automated bidding strategies to grow and optimize campaign performance for all clients.
AI isn’t just a buzzword anymore; it’s a practical tool that can be used to deliver more personalized and efficient work. Whether you’re trying to reach new audiences or just simply save time, these five tools offer tangible ways to optimize your strategy. Don’t just take our word for it. Test them out, experiment, and let the data show what works best for you and your audience.
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