Harbor Humane logo rebrand

Mission & Vision: Empowering the human-animal bond through advocacy and outreach. Advocating for quality care and compassion for animals and out community.

Target Market:

Currently older demographic 35-40+, all genders. Would like to move to targeting those in their 20s too.

Logo Goals:

Not gender specific, Simple, Colorful, Middle between conservative and extravagant, Approachable, Middle between necessity and luxury – possibly more toward necessity, Fun, Middle between professional and casual, and Modern