Boats are a way of life in West Michigan, and we were so excited to have a client that has multiple ventures in the boating industry. Lakeshore Marine Group has multiple businesses including Lakeshore Yacht Sales and Grand Boats, both of which are under the umbrella brand of Lakeshore Marine group. All of these sub-brands needed to be on their website. Once we knew what the client was looking for, we knew they would need a rebrand as well as a new website. 

It was important to create a logo that represents the product they sell in addition to representing those purchasing the product. A common misconception in the boating industry is that it is “mostly men,” but people might be surprised that most of the time, women are the ones making the final decision. When we developed the brand, we kept that in mind. We wanted to make sure the brand spoke to women and to make sure that it was not overly masculine.