At Leverage, we have heard time and time again, “Well, this is the way we’ve always done it.” But what if the way you have always done it means you are letting your business settle for less? Changing your marketing strategy, getting outside perspectives, and rebranding can all push your company to a previously only dreamed about level. We aren’t surprised if you have been trying the same strategies and keep getting the same results. We encourage clients to challenge their marketing perspective with the following idea: If you want something you’ve never had, you’ve got to do something you’ve never done before. Change the game, and you’ll be amazed at what new doors will open! To help get the creative juices flowing, our team has compiled a list of emerging trends and a list of our services in case you are interested in agency assistance. Here’s to making 2024 your best marketing year yet!
“In today’s ever-evolving digital age, old-school marketing is not enough to get your technical product noticed in an extremely saturated, competitive landscape.”—Heinrich Louw, Lasso Consulting.
Trending Now in 2024
“Today’s industrial marketers must learn to adapt with creative ways to implement and leverage new media.”—Charli K. Matthews, Empowering Brands.
Trend 1: Video remains the most popular form of content.
Recent studies show that video is shared 1200% more than images or links. Moreover, viewers retain 95% of a message when they watch a video compared to just 10% when reading text. Even more compelling is that 84% of people are more willing to purchase after watching a video. Short-form (reels and shorts) and long-form (webinars and live events) videos are here to stay. If you haven’t already done so, 2024 should be the year of video for your brand.
Trend 2: Personalize content and offers with Artificial Intelligence (AI).
AI is all that anyone has been discussing lately and with good reason. AI algorithms are designed to learn and analyze user behavior, meaning marketers can leverage AI to develop personalized solutions for their customer base. Displaying content based on user preference sparks brand interest, helps individuals build trust with brands, and encourages more purchases.
Trend 3: Digital Advertising continues to grow.
Digital advertising on Google, Facebook, Instagram, and other platforms has grown exponentially each year. Why? Customers are 155% more likely to search for your brand after viewing an ad online, and 70% of customers use Instagram to plan their next purchase. Video advertising has become particularly popular with the rise of TikTok, a platform set to possibly partner with Google in the near future. Digital advertising also provides granular, real-time insights on ad performance to track ROI much more effectively than traditional forms of media (radio, TV, etc.). The bottom line is that digital advertising must be part of your overall marketing strategy if you hope to top-of-mind with current customers and capture new leads.
Trend 4: Focus on Inclusivity, Diversity, and Accessibility.
Diversity, inclusivity, and accessibility are more than just buzzwords. They are essential for business development and future sustainability. Diversity benefits businesses, and diverse teams are 2x as likely to meet or exceed financial targets. 6x as likely to be innovative and agile, and 8x more likely to achieve better business outcomes. Digital accessibility is also key. From optimizing website navigation for keyboards to adding captions to videos, adding accessibility practices to your business enables all users to interact with your brand. To become the best and the brightest, you should look to build internal teams from various backgrounds, cultures, and genders and ensure that your content is accessible to all users.
Bonus Tip: Set metrics and track them!
This last point is more of a marketing tip than a trend, but it is honestly relevant no matter the year. To truly understand the ROI of any marketing initiative, you must first establish trackable metrics and goals. Without metrics, every marketing campaign you run will be like flying blind. While this might seem fundamental (no duh, Leverage!), you’d be surprised by how many clients believe a campaign isn’t working without first understanding their metrics or lead nurture process. Consistent campaigns, data analysis, and A/B testing are key to future marketing success!
“One of the best ways to sabotage content is to not tie it to your goals. Know why you’re creating content.”—Ellen Gomes.
How Leverage Marketing Can Help
Founded in 2010, Leverage Marketing is an independent, woman-owned, full-service digital marketing agency. With decades of collective experience on hundreds of brands, everything we do is purpose-driven, based on strategy, and focused on your long-term vision.
Our approach puts client challenges at the center of everything we do. We use smart strategy to lead the way and generate new ideas for your business. We support business owners by sharing advice, implementing strategies, and creating progressive designs that set our clients apart from their competitors. Our team leverages a business’ potential by truly investing in your brand and becoming part of your team.
Most importantly, our team only offers solutions that lead to overall business success. And if you are better off working independently or with a freelancer instead of an agency, we will let you know!
Leverage Marketing’s creative approach to branding and digital marketing allows our team to launch bold brands, polished products, and innovative ideas. We specialize in:
Branding
Brand consistency is non-negotiable. It literally communicates who you are and what you provide for customers. At Leverage, we work with clients on brand development, logo design, brand identity, and style guides.
Web Development and Design
Great websites make visitors dive deeper and take action. Our creatives excel in website design, development, and eCommerce solutions for businesses.
Content Creation
Great content is created with excellence and promoted effectively. Content services include social media content creation and graphic design, blogging, copywriting, SEO optimization, and photography.
Website Hosting
Having a secure website should be your top marketing priority. At Leverage, we offer WordPress Hosting, 24/7 security monitoring and maintenance, and monthly plugin updates and backups.
Digital Advertising
Achieve growth goals with custom advertising strategies. We provide clients with digital advertising strategy, Google pay-per-click campaigns, social media advertising, campaign management, optimization, 24/7 advertising dashboard access, and bimonthly advertising reports.
Strategy
Strategy comes first! Our team dives into industry research and development, marketing and communications strategy, and overall brand position.
Print
Print is about more than just paper. We create menus, brochures, promotional products, packaging, and more!
Consulting
All business begins and ends with people. We provide leadership coaching, recruiting assistance, and training for teams.
Do We Have A Values Match?
We’re not for everyone, and that’s okay. We intentionally want to attract team members, clients, and other pros in the industry that align MOST with our personal values. We measure each relationship with them, are clear about who we want to work with and find that we work best with established businesses whose values match our own. Our best clients understand the significance of having a consulting team behind them, and well… don’t treat us like a vendor. They acknowledge us as an extension of their team and allow our crew to integrate with every aspect of their business. Does it sound like we have a value match? If so, get in touch with our team today!
