The Age of Information


It’s all at your fingertips. Anything and everything you’ve ever wanted to know or learn, you can GTS. (Google That Stuff)

Recipes, DIY projects of all kinds…” how old is Beyonce?” Yep, it’s all there. If you’re curious about some random information of any kind, any smartphone with access to the Internet will do.


Wisdom is based on EXPERIENCE. Lived and earned. Often at a high price and bittersweet. Wisdom is developed over time. You can’t download the PDF. “Simply share your email address with us and you’ll have FULL access to our Best Practices! All the marketing tips and tricks you need for your small business are available to you TODAY!”

I call BS. That’s knowledge, not wisdom.

Knowledge ABOUT marketing and having a top 10 list of “Best Practices” to follow is completely different than having someone by your side that has experience-based WISDOM.

Not that we don’t use some of those best practices, but one size definitely does not fit all when it comes to marketing. Individuals who are truly wise know that sometimes wisdom is a paradox. Wisdom knows there’s always an exception to the rule.

Wisdom knows that

  • Everyone should be flexible, and also hold high standards
  • You should have good, solid boundaries, and an open heart & mind
  • Be easy to please, and have strong opinions
  • Be understanding, and don’t let people walk all over you
  • You can show grace, and also speak the truth


Each statement seems to contradict itself. Often, that is how wisdom presents. Paradoxically.

When it comes to our clients here at Leverage, we take each individual business situation and insert wisdom and experience into the equation. We ask questions, allow room to challenge ideas and head back to the plate to swing again if we missed.

Because experience. Because wisdom.

“By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest.”