New and evolving brands have different needs. Our process accommodates wherever our clients might be in the branding life cycle. Our goal is always the same — to consistently reflect the identity of a company and resonate with your target audience through an overall look and feel for your business.
Strategy and research lead our creative process. Your logo must be a well-crafted, accurate representation. Your logo is the promise you make to your customers. When working with you on a concept, we value quality over quantity. We will give you options, but it won’t be an art board full of undefined concepts or incomplete logos. We work best when collaborating with clients in a way that utilizes their industry knowledge paired with our design expertise.
Consistency solidifies a brand’s clout. A brand style guide ensures that anyone can use your brand elements properly – even if it isn’t us. We create guides that provide the information you need to apply brand assets consistently, such as: logo specifications and usage, colors, font and typography, copywriting voice, and image editing.