APDerm is a network of dermatology practices that has been rapidly expanding across New England for nearly three decades. With 26 locations, dermatology practices that are part of the network are supported by a team of experts. The support APDerm provides allows providers to dedicate 100% of their time on providing exceptional care to every patient. With the network offering recruiting, accounting, marketing support, and more, dermatology professionals can concentrate on what they are really experts in – skin.
Having a group of practices with individual names, logos, and ideas about how to market their services presented a challenge for APDerm. Brand consistency was at the forefront of their concerns. Early in 2020, the Leverage team worked to create a refreshed visual identity for the practice brands within the APDerm network.
The unification of the brands under the corporate APDerm brand helped to emphasize their commitment to patient care. Now, in addition to the consistent quality care their patients receive, they see a cohesive look at every brand within the group, unifying all locations.