Optimal real estate on the lakeshore.

Elevating professionalism with exceptional deliverables.

THE ABOUT

Core Realty is a locally-owned and operated real estate brokerage firm in Muskegon & Whitehall, Michigan. They’ve been providing optimal real estate services to both residential and commercial clients in the lakeshore area for 5 years.

THE NITTY GRITTY

As downtown Muskegon is undergoing a rapid urban renewal, Leverage saw the opportunity to rethink Core’s outdated brand and overall positioning in the marketplace. The resulting work was an updated identity, messaging, and fresh graphics that were implemented in modern print collaterals. Simple updates to their colors and font choices made a huge impact on their brand look and feel. With an updated look, Leverage is seizing the opportunity to market homes with eye-catching graphics.

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