Accessibility is a right. The spoken word should be accessible to all – including those with hearing loss. The Global Alliance of Speech-to-text captioning is a new non-profit corporation committed to leading the professional authority on speech-to-text captioning, representing all captioners, consumers, and industry. The Global Alliance consists of industry leaders who have decades of experience in captioning and more.
We wanted to create a brand that appealed to all industries and age ranges because hearing loss does not discriminate. With no previous brand or information to bounce ideas from, we started from the ground up. How can we differentiate this group from groups that already exist? We took this opportunity to modernize the look and feel of what people typically see when they look for non-profit organizations. Old and chaotic logos with zero design element. Keeping the brand professional yet appealing was our goal.