Reviving & Refreshing.


These simple steps helped this locally owned restaurant reach record-breaking weekends.



Since 2008, Hudsonville Grille has been a neighborhood kitchen and bar serving American cuisine inspired by local flavors. Lack of sales and foot traffic was threatening the future of the restaurant. New owners, John and Holly Harms, purchased Hudsonville Grille in hopes to save one of their favorite local dinner spots. Leverage saw an opportunity to help the new business owners create a solid foundation with new branding and marketing strategies to guarantee their success.



Hudsonville Grille desperately needed an updated look. The logo and overall branding hadn’t been updated in over a decade. It was time for something fresh. The owners wanted to keep the vibe local and stay true to their Hudsonville farming community roots. Initial art boards included ideas for logo marks like silos and windmills as well as font treatments and unique color palettes. The wheat and hexagon shape was developed as the final logo with some of Joanna Gaines’ interior designs as inspiration. “Graze & Gather” was created as a tagline to connect their audience with the community family farm. Thoughtful design makes this logo and brand highly recognizable and it has become the trusted symbol as a great place to Graze & Gather with friends and family since 2008.